All Episodes
Displaying 31 - 60 of 140 in total
Branding Project Process - Philip VanDusen
A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a succ...
15 Graphic Design Trends for 2023 - Philip VanDusen
Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively...
The Best Marketing Strategy in 2023 - Philip VanDusen
You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including ema...
Philip VanDusen - Advice for New Creative Directors - What Every Creative Director Needs to Do to Succeed
Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD...
Philip VanDusen - The Biggest Mistakes Entrepreneurs Make
Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or se...
Philip VanDusen - 5 Things That Can Hurt Your Brand
Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof ...
Philip VanDusen - 5 Reasons Why Freelancing Is the Future of Work
Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for ...
Philip VanDusen - The Pros and Cons of Co-Working Spaces - The Era of the Digital Nomad
Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working sp...
Philip VanDusen - How To WIN New Design Clients - How to WIN New Business Pitches
As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can s...
Philip VanDusen - How to Get Your First 5000 Subscribers or More on YouTube or Your Blog
Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audienc...
Philip VanDusen - How Far We’ve Come and Where We’re Going
Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’...
Philip VanDusen - Why You Need To Stand for Something
Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encou...
Philip VanDusen - What Is Your Competitive Advantage - 8 Brand Differentiation Strategies
Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies t...
Philip VanDusen - Build Your Personal Brand POWER
Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Persona...
Philip VanDusen - How to Achieve Your Business Goals with Social Media Marketing
If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next ...
Philip VanDusen - Naming Your Business
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name...
Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand...
Philip VanDusen - Communication Hierarchy
Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a...
Philip VanDusen - Design Thinking for Entrepreneurs
Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It...
Philip VanDusen - 5 Reasons To Publish Content
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality cont...
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's ...
Philip VanDusen - How to Deal with Difficult Clients
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with ...
Philip VanDusen - 10 Ways To Increase Brand Awareness
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve...
Philip VanDusen - How To Build Authority Online
There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand...
Philip VanDusen - 10 Time Management and Productivity Tips
Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are expos...
Philip VanDusen - How to Hire a Copywriter for Your Business
Do you need copywriting done for your website, blog, social media, scripts for videos or voice-overs? In this episode I share secrets about hiring a copywriter and exe...
Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business
What’s the best way to have customers come back to you again and again to buy from your business? The answer is simple: establish brand loyalty. In this episode I shar...
Philip VanDusen - How To Get Started with Email Marketing
Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your audience and c...
Philip VanDusen - What’s the ROI of Website Design?
It's been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any...
Philip VanDusen - How To Grow an Audience + Build Your Authority
In this podcast, Philip gives advice on how to build an audience from the ground up. He emphasizes the importance of having a clear point of view, a distinct tone of v...
