All Episodes
Displaying episodes 1 - 30 of 92 in total
Philip VanDusen - 5 Reasons To Publish Content
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality cont...
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's ...
Philip VanDusen - How to Deal with Difficult Clients
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with ...
Philip VanDusen - 10 Ways To Increase Brand Awareness
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve...
Philip VanDusen - How To Build Authority Online
There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand...
Philip VanDusen - 10 Time Management and Productivity Tips
Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are expos...
Philip VanDusen - How to Hire a Copywriter for Your Business
Do you need copywriting done for your website, blog, social media, scripts for videos or voice-overs? In this episode I share secrets about hiring a copywriter and exe...
Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business
What’s the best way to have customers come back to you again and again to buy from your business? The answer is simple: establish brand loyalty. In this episode I shar...
Philip VanDusen - How To Get Started with Email Marketing
Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your audience and c...
Philip VanDusen - What’s the ROI of Website Design?
It's been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any...
Philip VanDusen - How To Grow an Audience + Build Your Authority
In this podcast, Philip gives advice on how to build an audience from the ground up. He emphasizes the importance of having a clear point of view, a distinct tone of v...
Philip VanDusen - How To Achieve Business Goals with Social Media
In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most ...
Philip VanDusen - 10 Ways to Conquer Impostor Syndrome
Impostor Syndrome: feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use ...
Philip VanDusen - 12 Ways to Use Video for Marketing
Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more...
Philip VanDusen - 14 Super Powers for Success
A survey of critical hard skills and valuable soft skills to develop and leverage to increase your chances of success in your entrepreneurial business or creative prof...
Philip VanDusen - Time Management Power Tips
In this episode of the Brand Design Masters Podcast, Philip shares some powerful techniques and habits you can use to manage your time better, so you can increase your...
Philip VanDusen - A Mindset of Success and Abundance
How do you cultivate success and abundance in your life? As a creative leader and designer, throughout my career I’ve been met with challenges surrounding my mindset t...
Mauro Porcini, CDO, Pepsico - The Human Side of Innovation
Mauro Porcini is SVP and Chief Design Officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 Pep...
Philip VanDusen - Ageism in Graphic Design
Ever wondered what life looks like for a creative after you hit your 40’s? Ageism is a topic not often discussed, but it's time to address it, especially in the graphi...
Richard Moore - The Power of LinkedIn and Why Creatives Need to Up Their Game
Richard Moore is a start-up consultant, investor, and sales coach. He is also a co-founder of the LinkedIn Climb Accelerator, a program to help business owners leverag...
Janine Heinrichs - How a Poster a Day for a Year Led to TikTok Fame
In this episode, I speak to Janine Heinrichs, a self-taught graphic artist who pursued her dreams of becoming a designer without a formal degree. Janine shares how she...
Bob Gentle - A Journey of Transformation In Building A Business You Love
If there's someone who has the best late-night radio FM DJ voice in the personal branding space, that would be Bob Gentle. You'll hear why once you listen to this epis...
Jessica Uttinger - Transitioning from Photography to Marketing
Jessica shares her story of pursuing a photography career for seven years, then losing her job and taking a role for a specialty retailer to survive. Soon she started ...
Kathy Oneto - Leaving Corporate, Part 5: Getting Your New Business Going
This is our last episode of a five-part series on leaving the corporate world and venturing out independently. My colleague and agency partner, Kathy Oneto, founder of...
Kathy Oneto - Leaving Corporate Part 4: Getting Resourced and Building Your Business Infrastructure
This is part four of a five-part series on leaving the corporate world and venturing out independently. Kathy Oneto, founder of Sustainable Ambition and I discuss reso...
Kathy Oneto - Leaving Corporate Part 3: What To Do Before You Pull The Plug
This is part three of a five-part series on leaving the corporate world and venturing out independently. This episode focuses on what you should consider and actions y...
Kathy Oneto - Leaving Corporate Part 2: Recognizing It’s Time To Go
This is part two of a five-part series on leaving the corporate world and venturing out on your own. Today, Kathy Oneto, founder of Sustainable Ambition and my partner...
Kathy Oneto - Leaving Corporate Part 1: Owning Your Personal Brand Narrative
I am pleased to announce that my friend and agency colleague Kathy Oneto and I have decided to collaborate on a 5-episode series we’re calling "Leaving Corporate."
Olesya Luraschi - How Your Psychological Needs Affect Your Business’ Success
We are joined today by Olesya Luraschi, a Leadership and High-Performance Coach who’s key areas of expertise are optimal performance, motivation, neuropsychology, and ...
Mark Drager - What To Do When Your Agency Implodes
In this episode, we are joined by Mark Drager. Mark shares with us his incredible journey as he launched his creative production company Phanta Media in 2006, grew it ...
