All Episodes
Displaying episodes 1 - 30 of 102 in total
Philip VanDusen - How to Get Your First 5000 Subscribers or More on YouTube or Your Blog
Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audienc...
Philip VanDusen - How Far We’ve Come and Where We’re Going
Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’...
Philip VanDusen - Why You Need To Stand for Something
Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encou...
Philip VanDusen - What Is Your Competitive Advantage - 8 Brand Differentiation Strategies
Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies t...
Philip VanDusen - Build Your Personal Brand POWER
Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Persona...
Philip VanDusen - How to Achieve Your Business Goals with Social Media Marketing
If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next ...
Philip VanDusen - Naming Your Business
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name...
Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand...
Philip VanDusen - Communication Hierarchy
Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a...
Philip VanDusen - Design Thinking for Entrepreneurs
Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It...
Philip VanDusen - 5 Reasons To Publish Content
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality cont...
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's ...
Philip VanDusen - How to Deal with Difficult Clients
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with ...
Philip VanDusen - 10 Ways To Increase Brand Awareness
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve...
Philip VanDusen - How To Build Authority Online
There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand...
Philip VanDusen - 10 Time Management and Productivity Tips
Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are expos...
Philip VanDusen - How to Hire a Copywriter for Your Business
Do you need copywriting done for your website, blog, social media, scripts for videos or voice-overs? In this episode I share secrets about hiring a copywriter and exe...
Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business
What’s the best way to have customers come back to you again and again to buy from your business? The answer is simple: establish brand loyalty. In this episode I shar...
Philip VanDusen - How To Get Started with Email Marketing
Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your audience and c...
Philip VanDusen - What’s the ROI of Website Design?
It's been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any...
Philip VanDusen - How To Grow an Audience + Build Your Authority
In this podcast, Philip gives advice on how to build an audience from the ground up. He emphasizes the importance of having a clear point of view, a distinct tone of v...
Philip VanDusen - How To Achieve Business Goals with Social Media
In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most ...
Philip VanDusen - 10 Ways to Conquer Impostor Syndrome
Impostor Syndrome: feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use ...
Philip VanDusen - 12 Ways to Use Video for Marketing
Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more...
Philip VanDusen - 14 Super Powers for Success
A survey of critical hard skills and valuable soft skills to develop and leverage to increase your chances of success in your entrepreneurial business or creative prof...
Philip VanDusen - Time Management Power Tips
In this episode of the Brand Design Masters Podcast, Philip shares some powerful techniques and habits you can use to manage your time better, so you can increase your...
Philip VanDusen - A Mindset of Success and Abundance
How do you cultivate success and abundance in your life? As a creative leader and designer, throughout my career I’ve been met with challenges surrounding my mindset t...
Mauro Porcini, CDO, Pepsico - The Human Side of Innovation
Mauro Porcini is SVP and Chief Design Officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 Pep...
Philip VanDusen - Ageism in Graphic Design
Ever wondered what life looks like for a creative after you hit your 40’s? Ageism is a topic not often discussed, but it's time to address it, especially in the graphi...
Richard Moore - The Power of LinkedIn and Why Creatives Need to Up Their Game
Richard Moore is a start-up consultant, investor, and sales coach. He is also a co-founder of the LinkedIn Climb Accelerator, a program to help business owners leverag...
