Philip VanDusen - 5 Things That Can Hurt Your Brand
Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice.
Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together!
In this podcast, I've talked about:
- Maintaining consistency in design elements across all brand touch points, such as color, fonts, logo, and layout style.
- Ensuring professional and up-to-date website design, including navigation, content, and descriptions.
- Publishing regular and relevant content to avoid being downgraded in search results and to engage consumers.
- Focusing website copy on addressing customer problems and needs in a voice that resonates with them.
- Avoiding broad offerings and targeting a specific customer niche to establish a clear brand identity and attract the right customers.
Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!
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FACEBOOK:
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
