Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success.
Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes.
As daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction!
- Examples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson.
- Twitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success.
Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.