Philip VanDusen - Naming Your Business
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title?
In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as "John's Bakery" or "San Francisco Bakeries." Every small decision can profoundly affect how successful your venture ultimately is.
I talked about:
- 3 Major things in naming a business
- Advantages of naming your business
- Challenges of naming your brand name
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
