Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap for designing, executing, and maintaining your company's brands.
I discussed:
- How to use a Brand Pyramid to build a holistic brand
- Understand customer value proposition using Brand Pyramid
- Five levels of Brand Pyramid
- Example of Brand Pyramid
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
