Mark Drager - What To Do When Your Agency Implodes
In this episode, we are joined by Mark Drager. Mark shares with us his incredible journey as he launched his creative production company Phanta Media in 2006, grew it to a little over $2M in revenue, and slowly watched it crumble.
As the company he built imploded, Mark learned hard lessons about persistence and efficiency that all agency owners and entrepreneurs can benefit from hearing.
We discuss:
- How he started Phanta Media in 2006
- His thoughts about the changes in the agency paradigm
- How he began to leveraged content creation and marketing in developing his brand presence
- How imposter syndrome actually benefits him
- How he overcame his anxiety
- How he finds inspiration for content
- How he balances qualitative research with his client's quantitative preferences.
To connect with Mark Drager:
YouTube Channel: https://www.youtube.com/c/MarkDragerYT
Website: https://www.phanta.com/
Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
