Video is easily the most popular and effective content medium today. But how do you know if you’re doing it right? And what do you do if your videos aren’t getting a lot of views?
In this episode, I speak with Ben Amos — Creative Director of video strategy and production agency Innovate Media and CEO of Engage Video Marketing. Undoubtedly the go-to guru for video strategy, Ben recently landed a highly coveted speaking engagement at Social Media Marketing World 2020.
The video maven and well-known podcaster talks about the following:
- How he landed his SMMW2020 speaking gig
- Broadening networks through the reciprocal relationship of creative entrepreneurs exposing each other to their audiences
- His video strategy philosophy
- Tips on how to combat hesitations on going into video
- Creating an audience-centric video strategy vs. posting random content
- A simple mindset shift about creating videos that will get you more views
- How he leverages the power of a personal brand behind his agency brand
- Creating the Online Video Strategy Blueprint for video producers
- The motivations behind Engage Video Marketing Academy
- How to know where to post your videos
- Upcoming trends in video strategy and production
To connect with Ben and for more information on his services, head on over to his channels:
To join the academy: https://engagevideomarketing.com/academy/
For video producers: http://www.onlinevideostrategyblueprint.com/
Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.